FLOATEA company Essay Example for Free

FLOATEA company Essay 1. Executive Summary: FLOATEA company was founded in Manila, Philippines in 2013 by Joseph Ventinilla, Shi Gerard, Grace Cervantes and Eddie Velizano, with the vision to educate the consumers about fine milk teas. FLOATEA is an organization that offers different variants of milk teas that will give you extraordinary experience. Separating it from the other pearl milk tea shops, FLOATEA (Float Ice Cream + Milk Tea) is an extraordinary kind of pearl milk tea because of its unusual delicious taste. A freshly brewed tea with the best ice cream topping mixed with your favorite flavors. It is a combination of creamy ice cream, sweet, and salty that will balance the right sweet spot. We serve milk teas such as winter melon milk tea, caramel milk tea, strawberry milk tea, chocolate milk tea, and vanilla milk tea. These flavors of ours will give each individual a taste that will never be forgotten. We also cater the best ice cream flavors as a topping for the preferred milk tea. We provide HEALTHYLICIOUS and SWEETYLICIOUS ice cream flavors. Our position in the market is based on the way our product is being defined by our consumers considering the important factors such as price, quality, product class, and application. FLOATEA also consider the relationship marketing that aims delight rather than satisfaction. FLOATEA targets kids (middle to college class) who had a great desire of thirst to purchase premium milk teas. It also targeted the ones who are often visiting to the place of Bonifacio High Street like family, couples that go there for dating. 2. Current Marketing Situation: The global tea production growth rate in 2006 was more than 3% to reach an  estimated 3.6 million. The expansion was mainly due to record crops in China, Viet Nam and India. Production in China increased 9.5% over the record in 2005, to 1.05 million. in 2006, through Government policies to increase rural household incomes. Expansion of 28 percent in Viet Nam gave an output of 133,000 as tea bushes reached optimum yields. India had a 3% increase in harvest output of 945,000 for the year. This growth offset other major countries, Kenya and Sri Lanka, where output declined by 6 and 1.6%, respectively. The milk tea craze continues to grow in the Philippines, as a result of the rapid expansion of kiosks selling milk tea. These include brands such as Gong Cha and Cha Time. These outlets have reinvigorated the market and are capturing students and young professionals as their consumer base. Due to the introduction of these chained foodservice outlets, Filipino consumers are being exposed to more tea flavours and variants, further increasing the sophistication of the market. Unilever Philippines Inc had an overall value share of nearly 25% in 2012, and was the leading brand manufacturer in tea through its popular brand Lipton, one of the first tea brands in the country. Unilever Philippines Inc produces a wide variety of teas, covering black, fruit/herbal, green and instant tea. Its affordable prices and strong distribution make it a popular choice among consumers. Milk tea is likely to grow even more over the forecast period. Instant tea, in particular, has minimal penetration in the market. It is priced on a par with instant coffee, giving it the potential to compete with instant coffee brands. With the right marketing and promotions, and improved distribution, it could take some market share from instant coffee. 3. Threats and Opportunities Analysis: New services help FLOATEA to better meet their customer’s needs. These services can FLOATEA’s business and diversify their customer base. New technology helps FLOATEA to better meet their customer’s needs with new and improved products and services. Technology also builds competitive barriers against rivals. New products can help FLOATEA to expand their business and  diversity their customer base. They have a strong competitors and their threats are the Zen Teas, Infinitea, Chat time and other milk tea beverages. Infinitea serves a wide variety of tasty and refreshing authentic pearl milk tea drinks for all you fanatics out there. Guaranteed made from 100% freshly brewed loose-leaf teas of high quality for an overall healthier lifestyle. Chatime is the next trend in beverages. A unique Tea concept that is dedicated to make Tea a healthier, refreshing and fun alternative to Coffee. Unlike the traditional Tea houses in the Far East, Chatime is making great inroad in marketing tea to the mass populace. Chatime opened its first outlet in the year 2005 in Taiwan and also the number of stores which is approaching to 1000 in 80 cities in four continents worldwide. You can now find Chatime in the US, Canada, Australia, Taiwan, China, Malaysia, Indonesia, Philippines, Vietnam, Singapore, UK and India. 4. Objectives and Issues Marketing Objective †¢To offer consumer best health advantage through FLOATEA. †¢To establish as market leader in herbal tea industry †¢To enable FLOATEA to satisfy, fulfill the consumer’s personality lifestyle †¢To increase FLOATEA popularity as an icon in Tea product. Issue Analysis Main issues that should be addressed in the Action Plan: †¢Company needs to gain experience in the market place †¢Aggressive promotion efforts to establish brand name and gain market share 5. Marketing Strategy: Separating it from the other pearl milk tea shops, FLOATEA (Float Ice Cream + Milk Tea) is an extraordinary kind of pearl milk tea because of its unusual delicious taste. A freshly brewed tea with the best ice cream topping mixed with your favorite flavors. It is a combination of creamy ice cream, sweet,  and salty that will balance the right sweet spot. Our position in the market is based on the way our product is being defined by our consumers considering the important factors such as price, quality, product class, and application. FLOATEA also consider the relationship marketing that aims delight rather than satisfaction. Floatea target middle class (middle to college class), young professional (new graduates), and professional (working stage). And most especially those people who are near and often there at the place dating and visiting. Floatea also has targeted the people who are Milk Tea lovers who want to experience and try something new about Milk Tea. Also, Floatea has targeted people who love ice cream. Milk Tea and ice cream all in one. Service Strategy Our strategy would be, were going to launch in our branch a mini-museum inside where in people who go there would be entertain and educate about milk teas and ice creams.We think of putting a creativity side where in people can put or post whatever they want to say. They can draw and write on the post it and post it on our walls with different kinds of colours of paper. We’re going to put entertainment side where there is a playstation and xbox Kinect wherein they can play for free when they buy FLOATEA from us. Pricing Strategy Our pricing type is value-based pricing that is based on the customer’s perceived value of our product depending on the quality and service we could offer to them. We believe that our product is competent enough to be one of the best and delicious milk teas that they could ever experience. Promotion Strategy Promotion in Bonifacio High Street (BHS) We will promote our product in Bonifacio High Street by spreading the news in the social networking sites about our product. Also, for the first day, the first 30 customers will have the floatea for free. We will be giving out flyers starting in the malls Market Market and SM Aura, and from Serendra to the other buildings in Bonifacio High Street. Other than that, we will be posting short video of our product together with the other information about  it in the social networking sites.We will also be having our own website for further information. Demographic Floatea target middle class (middle to college class), young professional (new graduates), and professional (working stage) who had great desire of thirst to purchase premium milk teas. And most especially those people who are near and often there at the place dating and visiting. Psychographic On the basis of psychographic, Floatea has targeted the people who are Milk Tea lovers who wants to experience and try something new about Milk Tea. Also, Floatea has targeted people who loves ice cream. Milk Tea and ice cream all in one! Technographic People who uses social-networking sites like Facebook, and Twitter. Market positioning We are positioning the floatea as the most catchy and unusual taste, and would provide the unforgettable experience to each and every customer. As we serve the unique teas that brazenly gets the creamiest ice cream on top of milk tea. But flexible to be adjusted the taste bt adding or to lessen its toppings by customers own choice. Target Segment Customer Needs Benefits Middle class ( middle to college) –consumer market Satisfaction Unique drinking experience Social belonging Price Social standing Premium price Good looking Refreshing Young professional ( new graduates) Business Market Satisfaction To remove stress in work Unique drinking experience Easy to take out Quality Refreshing Professional ( working stage) Business Market Satisfaction To remove stress in work To relax Healthy lifestyle Healthier than soft drinks Convenient Nutritional information Quality Healthier alternative to heavy sugar 6. Action Programs: 2013 January First week of January start of a New Year our first branch and product FLOATEA will be open to people on Bonifacio High Street on 7th street near Market Market, SM Aura and other restaurants there. Will be also giving free milk teas with any flavours they want for the first 30 costumers. February Our company would start providing advertisements for our consumers especially our target market to attract them of our product. Will be giving out flyers and promos away from us to advertise and let them know about us. March We launch in our branch a mini-museum inside where in people who go there would be entertain and educate about milk teas and ice creams. April We would be holding a bazaar convention that gives away prizes from raffle draws, special discounts for dealers, and partnerships to companies. An addition in advertisement will also be made where target market. May We will be having our own website for advertisement and will give out flyers and posters directly to our possible buyers and consumers. June We innovate our main branch and put entertainment side where there is a playstation and xbox Kinect wherein they can play for free when they buy FLOATEA from us. July Because many buyers and people go to our place we build a second floor for our customers to have more space to stay and chill in when they buy milk tea from us. August We think of putting a creativity side where in people can put or post whatever they want to say. They can draw and write on the post it and post it on our walls with different kinds of colours of paper. September We put a drive thru for people who are in a hurry and buy FLOATEA without leaving their cars October After innovation, we expand our FLOATEA business and build more branches to different places in Pasig, Mandaluyong, Makati and Manila. In different branches they have their own theme and marketing strategy. Novemeber We plan to have our own brand Ambassador which would be Kuya Kim, Matteo Guidicelli and Sarah Geronimo for their outstanding know about health, lifestyle and popularity. Because of this our product will be more known for people and we will be adverstide in tv and commercials. December January 2014 We prepare and countdown for our 1 year anniversary in our main branch and will be having a programs such as activities, games, education talk and teaching about milk teas and healthy living while having a free FLOATEA for everyone for the first 100 customers 7. Controls Marketing managers of FLOATEA are encouraged to re-examine their goals and objectives on a bi-weekly basis and assess success and shortcomings. Based on their evaluation results, they are encouraged to make appropriate changes to drive the company forward. Each objective in this plan is smart, and should be evaluated monthly to see if the company and marketing program is on track to achieve it.

Sir Gawain: A Man of Virtue Essay -- Knights Character Analysis Essays

Sir Gawain: A Man of Virtue Nobility, honesty, valiance and chivalry are the values instilled in Sir Gawain. He is a respected knight due to these characteristics. Both Sir Gawain and The Green Knight and in "The Wedding of Sir Gawain and Dame Ragnell" present these qualities of Sir Gawain. In both tales, he proves these traits through many events. Sir Gawain and The Green Knight proves Sir Gawain’s nobility and honesty while "The Wedding of Sir Gawain and Dame Ragnell" provides proof of his chivalry and virtue. The author of Sir Gawain and The Green Knight describes Sir Gawain as "the good knight" (Norton 204) within the first few verses of the story. He is said to be the "most courteous knight" (Norton 215) of Arthur’s court as well. When Sir Gawain stays in the castle with the host and his wife, he is faced with many tests. Although Sir Gawain does not know it at this point, the host is actually the Green Knight. The host, Bercilak de Hautdesert, tells his wife to seduce Sir Gawain as a test of his nobility. The wife, Lady Bercilak, listens to her husband and begins her attempts of seduction of the noble knight. Sir Gawain does not give in even though the host’s wife is boldly flirting with him. Gawain says, "Lady, by Saint John, Lover have I none, Nor will have, yet awhile" (Norton 239). This proves that Sir Gawain is filled with chivalry and virtue because although he could have taken full advantage of the situation, he does not. Sir Gawain has many chances to tak... Sir Gawain: A Man of Virtue Essay -- Knights Character Analysis Essays Sir Gawain: A Man of Virtue Nobility, honesty, valiance and chivalry are the values instilled in Sir Gawain. He is a respected knight due to these characteristics. Both Sir Gawain and The Green Knight and in "The Wedding of Sir Gawain and Dame Ragnell" present these qualities of Sir Gawain. In both tales, he proves these traits through many events. Sir Gawain and The Green Knight proves Sir Gawain’s nobility and honesty while "The Wedding of Sir Gawain and Dame Ragnell" provides proof of his chivalry and virtue. The author of Sir Gawain and The Green Knight describes Sir Gawain as "the good knight" (Norton 204) within the first few verses of the story. He is said to be the "most courteous knight" (Norton 215) of Arthur’s court as well. When Sir Gawain stays in the castle with the host and his wife, he is faced with many tests. Although Sir Gawain does not know it at this point, the host is actually the Green Knight. The host, Bercilak de Hautdesert, tells his wife to seduce Sir Gawain as a test of his nobility. The wife, Lady Bercilak, listens to her husband and begins her attempts of seduction of the noble knight. Sir Gawain does not give in even though the host’s wife is boldly flirting with him. Gawain says, "Lady, by Saint John, Lover have I none, Nor will have, yet awhile" (Norton 239). This proves that Sir Gawain is filled with chivalry and virtue because although he could have taken full advantage of the situation, he does not. Sir Gawain has many chances to tak...

Ban on Assault Weapons

In today’s society the topic of assault weapons have been very controversial. From mass shootings to defending oneself, this is a topic that can be very difficult to agree on. In this paper I will be discussing if the federal government should ban automatic weapons. In my opinion, assault weapons should not be banned. With this decision, I consider the implications of the second amendment, public safety, and the fact that weapons will never cease to exist. With these reasons I will explain to show that the federal government should not ban automatic weapons.One of the reasons I stand behind not allowing the federal government to ban automatic weapons because under the constitution, the Second Amendment states â€Å"A well-regulated militia, being necessary to the security of a free state, the right of the people to keep and bear arms, shall not be infringed† (Mount, Steve, 1995). Although this can be interpreted differently to other people, this amendment allows people of the United States to have an individual right to keep and bear arms. The people are allowed to be armed, if wanted.I believe it is an important part to consider when banning weapons because this is a part of our rights, and should not be taken away. The Bill of Rights was designed to guarantee individual rights and freedoms. Once you take away a right that is in the constitution, there is no limit on the endless amount of things the government can then take away, including free speech, freedom of religion, and voting rights. So, not following this amendment for the sake of banning weapons does not only risk losing this freedom but also the other rights we as Americans should have.With not taking the second amendment into consideration and banning weapons anyways, people feel that public safety will increase. The opposing side would take this as one of their main reasons to ban weapons. I believe that public safety would not change. Crime will not go down by banning weapons since the majority of criminals have unregistered weapons. If we ban guns, criminals still will get a hold of them, unless we ban them worldwide, make gun making illegal, and destroy every single gun ever.Some of the strictest gun controlled states in the US have the highest crime rates, because normal people have less protection. Guns don’t kill people, people choose to kill others. I believe that if people are able to have guns, they are able to protect themselves when in danger when there is no government, or police to protect them at that moment. People are less likely to attack or commit a robbery if they know that a victim is armed, or able to fight back. Citizens can not only protect themselves, but will feel at peace knowing they are able to defend themselves when a situation calls for it.Public safety is important, and if the government cannot protect its citizens, then it is their obligated rights to do so themselves. Making a law banning assault weapons is something that is ideal for people who want to stop violent acts, or crimes that come from weapon use. But, there are always pros and cons to situations. Weapons will never cease to exist because if it is not an assault weapon it will be something else. Weapons have and will always evolve. Getting rid of weapons from the public will be a very difficult task.In conclusion, the federal government should not ban assault weapons. Banning assault weapons will not make them disappear. In order people to protect themselves, their property, and their own families it is a legitimate right of the citizens to own weapons. As citizens we have the constitutional right to keep and bear arms. These rights were made for the people and should not be interfered with. Public safety should not only be contingent upon assault weapon use but the actual public itself.Weapons will never cease to exist because today, the majority of cases involving firearms used are not legally bought or even registered, but are smuggled or stolen. There has not been much progression at the federal level regardless of nationwide news coverage on the recent mass killings, and not a lot of detail of what will happen in the future of a law that will ban weapons. In my opinion weapons should not be banned, because in reality this nation is not a harmless environment, and to be defenseless in a needed time is not a good situation.

Distinguish between Qualitative and Quantitative Research

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